Right product? Right place? Right time? Right price? Now market.
Marketing is all about knowing your customers and servicing them better than the competition. Today, more than ever, we need to get this right and keep customers. The cost of recruiting a new customer is seven times that of keeping an existing one. Can you afford this? Those customers who remain with you through the recession, will also remain loyal once it's over.
Successful organizations understand their customers, provide them with what they want and need and make them aware of the uniqueness of their offer. How do you understand what makes your products/services special? How do you match this to your best potential customers…and have them return, time and again?
Who's it for?
Managers and directors who want to optimise their organization’s performance through customer focused marketing resulting in sustained success. This course is suitable for managers and directors who have no previous marketing experience.
What does this course cover?
Managers need to understand their customers and build sustainable and profitable relationships with them. This course helps you to appreciate the difference between a product, sales and marketing led organization. To understand sources of competitive advantage, learn how to segment your market and use an effective “marketing mix” for long term success.
During this course you will learn best practise marketing, how to set marketing objectives and how to evaluate the effectiveness of your marketing techniques.
- The real meaning of marketing
- How to create and sustain customer value through service
- Understanding customers through market segmentation and targeting
- Marketing planning
- Designing and implementing an effective marketing mix.
How will I benefit?
- Develop clear and measurable marketing objectives
- Focus more on the end customer
- Enhance your understanding of leading marketing practice
- Learn how to develop an effective marketing mix
- Appreciate how to integrate marketing strategy into the overall strategy of the business.
How will my business benefit?
- Develop an overall definition of customer value and how to create it
- Better align business processes towards improving the delivery of customer value
- Have up-to-date marketing and business practices that match the business mission
- Develop improved marketing plans with a better understanding of strategic marketing thinking.
What makes this course unique?
- A participative and interactive course where you have the opportunity to put together a real marketing plan and audit
- Gain confidence and be creative when implementing marketing mix tactics
- The inspirational surroundings of the Tamar Valley Function Centre to stimulate your creativity and give you new perspective.