Marketing

Contents

N.B. This is a very large module and we recommend that before undertaking this module you should have completed Market Research. Note during this session when we talk about products we take the word products to also mean services.

  1. What is Marketing?
  2. Target Market
  3. Market Segmentation
  4. Products and Services
  5. Product Life Cycle
  6. Product Width & Depth
  7. Features and Benefits
  8. Introducing New Products
  9. Positioning
  10. Environment
  11. Place
  12. Distribution
  13. Price
  14. Promotion
  15. Packaging
  16. Sales Forecasting
  17. Monitoring your Marketing Performance
  18. Customer Service Standards
  19. Relationship Marketing V Transactional Marketing
  20. Features and Benefits of Customers Service
  21. Customer Loyalty
  22. Handling Complaints
  23. Valuing your Customer
  24. Marketing Budgets


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